The launch of Apple iPhones 17 Series prompts the cutting of prices on other Smartphone brands: the OnePlus 13 and Pixel 9 are on massive discounts!

Recently, Apple has launched an iPhone 17 series to much anticipation and, predictably, the world of technology is vibrating with the news.
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Apple has reinvented the high-end smartphone market with its strong upgrades and a new model named iPhone Air. However, this time there is something different, not only older iPhones but even flagship Android smartphones are getting huge discounted prices in reaction to the new product launched by Apple.
We can deconstruct what is going on in the market and why it may be the most suitable moment to purchase a new smartphone in case you are in need of the best-in-the-market specifications at low costs.
iphone 17 Series: high end prices, powerful specifications:
With the new iPhone 17, Apple has positioned four models:
iPhone 17 – Starting at ₹82,900
iPhone Air – Starting at ₹1,19,900
iPhone 17 Pro – Starting at ₹1,34,900
iPhone 17 Pro Max – Starting at ₹1,49,900
These cell phones are full of significant hardware and camera upgrades. New software features also have been added to iOS 18, which makes the new iPhones more appealing to Apple fanatics.
Introduction of the iPhone Air in between the normal and Pro models demonstrates the Apple strategy of providing a mid-range flagship that has the high end design and performance- but at less than the Pro price.
Price Fall Frenzy: OnePlus and Pixel Respond to the release of iPhone 17:
Historically, iphone releases cause older iphones to have price reductions. However, this time around, even Android products such as Google and OnePlus are reducing the prices of their flagship products, both present and future.

OnePlus 13 Gets ₹4,400 Price Cut:
The OnePlus 13 that was released in January 2025 and priced at 69,999 is currently being sold at Flipkart at 65,499 following a straight cut of 4,400 in price. And that is not all, when you take bank offers and deals in exchange, the price may decrease even more.
This is what is included with the OnePlus 13:
6.82-inch LTPO AMOLED display
2K+ resolution
120Hz refresh rate
HDR10+
Up to 4,500 nits peak brightness
Snapdragon 8 Elite SoC
6,000mAh battery
100W wired fast charging
50W wireless fast charging
Triple rear camera setup:
50MP main camera
32MP front facing selfie camera.
It is a giant phone that is constructed to suit the customers who desire the best features of performance, beautiful images as well as quick charging, yet at a much lower cost as compared to the iPhone 17 series.
Since the sale of the Big Billion Days 2025 by Flipkart is soon to be launched, it is possible that the price can be even lower. Nevertheless, this is not a given and so those who may be interested should be quick.
Google Pixel 9 Might Fall to Under 40,000:

Google has given a shocking price to its new Pixel 9 smartphone in an unexpected decision in its impending Flipkart Big Billion Days 2025 sale.
The Pixel 9 will cost less than 40,000, maybe 39,999 or even less, according to advertising banners. It is a quarter of the iPhone 17 cost, and it is significantly lower priced than most other flagships of that type.
Pixel 9 Specifications:
6.3-inch Actua OLED display
Variable refresh rate 60Hz-120Hz.
Corning Gorilla Glass Victus 2 coverage.
Tensor G4 chipset, Titan M2 security coprocessor.
Rear Cameras:
50MP main camera (1/1.31-inch sensor, 8x Super Res Zoom) is a wide-angle camera.
48Mp ultra-wide camera (1/2.55-inch sensor)
10.5MP selfie camera with autofocus.
4,700mAh battery
45W fast charging support
The Pixel 9 can be considered an undeniable bargain at this price bracket by the people who value pure Android features, AI-based capabilities and camera functions the most.
iPhone and Android: Which one is the best to purchase now?
As Apple releases its high-end iPhone 17s and Android newcomers such as OnePlus and Google reduce the prices, it is a good moment to make the right choice.
Estimated following previous iPhones. Apple does not normally state specific mAh.
Do You Wait till the Big Billion Days Sale?
In case you are intending to purchase a new cell phone:
Buy Now in case you are looking to purchase OnePlus 13 because the possibility of the current discount of 4,400 is active, and bank offers may reduce the cost even further.
Can wait until September 23 in case of interest in the Pixel 9, which should be launched at a price lower than 40,000.
Don’t Expect Massive Discounts on New iPhones Apple does not often give substantial discounts on their sales during festivals.
Final Thoughts:
The release of the iPhone 17 has not only presented the industry with some exciting new products but it has also led to a ripple effect of competitive pricing in the smart phone industry. It is the time of the year to buy a flagship phone, and particularly as Flipkart is always setting up its great billions day sale, which is coming soon.
IOS or Android, you can now choose mighty options across every price bracket, with affordable flagships such as the Pixel 9 to very high-end models such as the iPhone 17 Pro Max.